New Cleveland Huntington Beach SOFT (Speed Optimized Face Technology) putters bring together artistry and science in six model family.

The short game specialists at Cleveland say the new SOFT family offer excellent distance control, soft feel and extra confidence which will help golfers sink more putts. “Cleveland Golf putters have always been great value, but the Huntington Beach SOFT, feature speed optimized faces and a premium finish, which takes them to a whole new level,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf.

The hallmark of the new Huntington Beach SOFT putters is Cleveland Golf’s proprietary Speed Optimized Face Technology (SOFT). SOFT helps normalize ball speed across the face of the putter, meaning, no matter where you strike your putt, you get consistent speed and consistent distance.

A unique aspect of the new range is a custom face-milling pattern for every head shape. Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilizes a gradual face-milling pattern on higher MOI models, while using a more rapid milling variation on lower MOI models.

“The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance,” Brunski said. “You’ll make more putts – plain and simple. The fact we’re delivering it at such an aggressive price point makes this one of the best value putters on the market.”

Cleveland Golf’s Huntington Beach SOFT putters feature a coarse, diamond-shaped milling pattern to soften the feel at impact while increasing friction for a more consistent roll. Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.

Key innovations inside Huntington Beach SOFT

Speed Optimized Face Technology: Provides consistent distance and speed control on every putt, even mishits.

Diamond CNC Milling Pattern: Deep grooves provide soft feel with a true roll that starts on-line.

Optimized Center of Gravity Location: Strategic weight redistribution provides solid feel and stability for straighter putts.

Tour-Proven Shapes: Six tour-proven models will suit any golfer’s stroke and style.

Featuring classic designs and highly advanced shapes, the new Huntington Beach SOFT putters deliver score-dropping technology in a package to help golfers of all skill levels improve their performance on the greens.

Huntington Beach SOFT putters are available for £119 each.